Cheetos x Wednesday
A Grand Clio–winning campaign that was part of a massive global marketing retainer for Netflix
Case Study
VFX Supervisor - In-house Teams + Vendors - Full 360 Campaign - Mirada 2025
THE CHALLENGE:
Deliver an entire global marketing campaign — 25 interconnected projects across broadcast, out-of-home, print, and social — at a consistently high bar and on a compressed four-month schedule, with brand tie-ins that each carried their own creative requirements.MY ROLE:
I led a team of 15+ artists and coordinated multiple outside vendors, owning the work across every format from pre-production to final delivery. On the flagship Cheetos × Wednesday campaign (with agency Goodby Silverstein & Partners) I served as VFX Supervisor and flew to Toronto to supervise the shoot of the television commercial.WHAT WE DELIVERED:
25 related projects spanning television commercials, out-of-home, 3D anamorphic billboards, transit and bus-stop placements, social media, and more — including brand tie-ins with Cheetos, McDonald's, Wendy's, Guaraná, Entertainment Weekly, and Nubank.THE RESULT:
The full slate shipped on time, and the Cheetos × Wednesday campaign won a Grand Clio, multiple Gold and Bronze Clios, and a Silver Lion at Cannes 2026 — recognition at the very top of the advertising world, on work I supervised from the shoot through delivery.Cheetos x Wednesday: The Audition
Agency: Goodby Silverstein & Partners
Cheetos x Wednesday: Case Study
Cheetos x Wednesday: Anything For Cheetos
Agency: Isla Ciudad de México