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About Bryant ...

Bryant Reif is a two-time HPA Award–winning VFX supervisor with nearly 30 years creating high-end visual effects and immersive content for the world's biggest brands and entertainment companies. His recent work spans formats most artists never touch — from 360° spherical content for Sphere in Las Vegas, to large-format 3D anamorphic billboards, fully-CG title idents for Netflix, and live-action campaigns that blend traditional visual effects with real-time rendering and generative AI.

Bryant commands the entire pipeline, from the bidding phase through final delivery: creative treatment, pre-production and previs, on-set supervision, team building and management, and hands-on 2D/3D and compositing. He's equally at home leading the creative himself or supporting outside directors and creatives — and over his career he's collaborated with filmmakers ranging from David Fincher and Martin Scorsese to today's leading brand directors and agencies, on work for clients including Netflix, Apple, ESPN, and Target.

What sets Bryant apart is a builder's instinct paired with an artist's eye. When a project demands something no existing tool can do, he writes the software, designs the pipeline, and invents the technique — whether that's automating asset conversion for a spherical display, relighting found footage with machine learning, or rebuilding a city in Unreal Engine for a seamless camera move. He was an early adopter of generative AI in production, not as a novelty but as a way to make more ambitious work, faster.

That problem-solving streak goes back a long way. Bryant's first "computer animation" was a Space Shuttle launch he programmed in BASIC on an Apple IIc in 1985, at the age of eleven. He went on to study Telecommunication Media Arts at Michigan State University, graduating magna cum laude — and he's been pushing the boundaries of what's possible on screen ever since.