A 90-second spot for PepsiCo Mexico's Cheetos x Wednesday campaign, in which Thing attempts, in increasingly cinematic and comedic fashion, to open a stubborn bag of Cheetos with only five fingers. As Mirada's in-house VFX Supervisor, I supervised the visual effects and post-production work, coordinating and directing outside vendors to deliver the finished shots. The spot was part of the broader Cheetos x Wednesday campaign, which went on to win a Grand Clio, multiple Clios, and a Silver Lion at Cannes.