Bryant Reif

Visual Effects Supervisor and Creative Technologist

I'm a two-time HPA Award-winning visual effects supervisor and creative technologist with nearly 30 years across commercials, branded content, episodic television, and feature film. Most of my recent work lives in advertising, where I supervise and build high-end content for brands and agencies. I lead teams and run shoots, and I still do the work myself: compositing, lighting, animation, color and finishing, and the technical problem-solving that turns a difficult idea into a finished shot. Staying hands-on is a choice, and it's what lets me move between the supervisor's chair and the artist's seat depending on what a project needs.

My experience covers the entire pipeline. I supervise visual effects on set and in the facility, from bidding and pre-vis through final delivery, and I build the technology underneath it: custom pipelines, tools written in Python, full Ayon deployment, and the software integrations that make a whole team faster. I was an early adopter of AI and machine learning in real production, and I develop my own ComfyUI workflows to solve specific problems on the job. That combination is what I most want to bring to my next role, whether that's leading VFX for a studio or agency, or helping an in-house or brand team strengthen and modernize how it makes content.

Recently I've supervised campaigns for Netflix, Apple, ESPN, and Target. My work on the Cheetos x Wednesday campaign won a Grand Clio and a Silver Lion at Cannes 2026. Alongside the commercial work, I've supervised prestige television including Apple TV+'s The Morning Show, Disney+'s The Mysterious Benedict Society, and Warner Bros.' Shining Vale, and I earned back-to-back HPA Awards for Outstanding Visual Effects for my disaster work across three seasons of 9-1-1, including a 100-foot tsunami. Earlier in my career I worked in feature film and with some of the industry's best-known directors, and I co-founded a boutique visual effects studio.

Whether I'm leading a large crew or getting a high-end result from a small, efficient one, the throughline is the same. I understand every stage of the work well enough to do it, build it, and explain it clearly to the people who need to understand it. I studied Telecommunication Media Arts at Michigan State University, graduating magna cum laude, and taught myself computer graphics in the mid-1990s, before formal programs were common. I'm based in Los Angeles and open to supervisor, senior artist, and creative-technology roles in commercials, branded content, and in-house teams.