When agency goodness Mfg. was preparing to launch a campaign for Toshiba’s new ultra-premium KIRA book ultrabook, they turned to LOGAN and their live-action arm, Logan & Sons, to create a memorable spot introducing the product. Director Jens Gehlhaar led a team that handled all production, modeling, texturing, animating, and compositing on this fantastical tale crediting the KIRAbook’s origins to a swarm of magical bees that assemble the prototype deep within a mystical forest. VFX: LOGAN ECD: Alexei Tylevich Executive Producer: Matthew Marquis Producer: Albert Mason CD: Jens Gehlhaar VFX Sup: Julien Brami Animation Director: Ido Gondelman Design: Kenneth Robin Previs: Slavik Anishchenko, Rob Anaya Modeling: Alex Reyes, Diego Melgar Animators: Sashdy Arvelo, Sei Sato, Sam Ortiz, Ido Gondelman Lighting and Look Dev: Bryant Reif, Michael Johnson FX Particles: Rick Fuentealba Comp: Billy Koak, Scott Crawford, Michael Viera, Flame: Carl Edwards, Gurvand Tanneau